Our friends at Food+Tech Connect have launched Food+Tech Ed, an online learning community dedicated to making it easy for aspiring food entrepreneurs to get the skills and connections they need to launch and grow their business.
They have three expert-taught courses that provide the tools to create a food brand that stands out. If you’re serious about taking your brand to the next level, check out the courses below. For the next month, get a 25% discount on all courses with the code "localfoodlab" (good through November 30th).
Food Startup Branding 101 [Online]
From your website copy to your social media messaging to your packaging, brand can make or break your company. Taught by expert brand strategists Marni Kleinfeld Hayes and Julia Wu, who have worked with food companies from Stacy’s Pita Chips to Seamless, Food Startup Branding 101 will teach you how to make your brand stand out.
Fundamentals of User Research [Online]
Before you can develop great branding, you first need to understand your customers. Fundamentals of User Research instructors Andy Hagerman and Jason Wisdom of The Design Gym have worked with companies like Applegate and Mozilla to help them better understand their customers and drive business strategies based on those insights, and now you can learn from them, too.
The Power of Brand: Growing Your Restaurant [In Person & Online]
On November 18th in NYC, Felicia Stingone, the Former CMO of Danny Meyer’s Union Square Hospitality Group, will teach restaurants how to use brand as a tool to improve operations, marketing and culture. Apply for one of 25 free spots ($399 value) from ShopKeep here by November 7th. The course will also be available online in mid-January. Pre-register here to receive a 50% discount.
Sign up here to get early access and discounts for upcoming courses in business planning, fundraising and marketing.